How do you write a great ad? Go straight to the basics: work out what you want to say, to whom you are saying it, and how you want to say it.Offering advice on everything from writing copy and choosing a typeface to how agencies work and the different strategies used for print, television, and onlin[...]

For rock 'n roll fans, The John Barry Seven were pioneers of the emerging British music scene in the 1950s. This book celebrates John Barry's 50-year career in its musical facets.[...]